Full Course Outline for "Duct Cleaning Marketing & Business Strategies Course"

Marketing and Business Strategies is a huge part of what will make your company successful. Browse the topics covered in the course outline below.

The Business Basics

• Defining your strengths
• How to do your pricing
• Common Pricing Structures 
• The initial Booking over the phone
• 1 man show vs 2 man crew
• Light commercial jobs vs large HVAC cleaning differences
• To brush or not to brush?

All about the Equipment for Duct Cleaning and Associated costs

• Compressed Air
• Insights into the business case for running portables vs duct trucks
• Types of vacuums and duct trucks vs Portable Gas VS Portable electric
• Duct Trucks
• Portable gas machines
• Portable Electric duct vacuums
• Types of agitation tools
• Scorpion whip kit
• Powered Cable Brushes
• Air duct inspection cameras
• Robotic Systems
• Types of equipment to not use and why

Bidding on Jobs

• Insights into bidding for light commercial duct cleaning and small roof top units

Marketing With Duct Cleaning in Mind

• Figuring our what kind of company you want to be
• Print Marketing
• SEO Marketing
• Facebook and Social Media Marketing
• Tradeshow Marketing
• Referral Marketing
• Selling yourself
• Creating your image
• Logo and graphic design
• The art of a good ad
• Hiring an SEO marketer
• Strategy
• Email Marketing
• Groupon
• TV and Radio